Hadestown
Exposure of Brand to over 13,000 Attendees
Objective
Create an event spotlighting singer, songwriter Anais Mitchel, the cast of HADESTOWN and the show’s official cast album, including its vinyl release. In addition, share Anais Mitchell’s inspiration and the show’s incredible, distinctive music and storytelling.
Solution
Using Entercom and Alt 92.3, we created “The Winter Songbird Series” for HADESTOWN. Entercom employed a multi-media approach encompassing over the air, digital audio, influencer marketing, promotion and events. We used all of these platforms to tell the story behind the story, highlight the music and provide priceless access to the show’s cast and creative team.
The campaign was supported on-air with branded commercials, promos, social media posts, live broadcast thank you messages at the concert as well as a commercial airing during the set change, and HADESTOWN show logo on display in rotation on the digital LED In bowl ribbons at Barclays Center. We had our promotions team to help amplify the album signing VIP Event at the HADESTOWN Theatre on 12/12/19.
Results
Branding of HADESTOWN at the NSSN concert with over 13,000 attendees. Additional exposure in front of the artists who individually received artist gift bags. The Album Signing VIP event on December 12th was a great success, allowing listeners and true fans to engage with the brand and cast